With the rising tide of big data, how can companies identify the crucial information that will transform a business? Starcount has outlined the four key steps to making this process simple.
Data science pioneer and Starcount CEO, Edwina Dunn, has urged businesses to focus on the real barrier to effective digital transformation. Speaking at the MRS Annual Conference yesterday, 14th March, she described the key challenge as not ‘big data or technology', but ‘sparse data’.
It's been a busy month over at Starcount as we announce a new partnership, a keynote speaker and provide a range of insight. Here's a roundup of the media coverage...
By Xan Atkins
Data Engineers are the cogs that keep the wheels turning in any data enterprise. So, what are the five most important things that every data engineer needs?
By Mark Burton - Head of Product Activation at Starcount
From avocado-eating millennials to affluent older women, the marketing world is obsessed with antiquated demographic segmentation. Starcount's Head of Product Activation, Mark Burton, explains why demographics are dead and what marketers should focus on instead...
By Xan Atkins
Despite stirring up controversy, the latest British Army recruitment campaign was built on a solid foundation using social data. After hearing about how it was devised, we've made our own suggestions on how they could go one step further, using emotional analytics...
By Clive Humby - Chief Data Scientist at Starcount
GDPR is coming! So, how can traditional marketing channels truly benefit? Starcount's Chief Data Scientist, Clive Humby, lays out the answer.
By Edwina Dunn - CEO at Starcount
Is data doomed or can it be used to create a better society? Starcount's CEO, Edwina Dunn, delves into the power of data and its potential to bring about great change...
By Jonathan Burston - Client Director at Starcount
As the Open Banking era is ushered in, many are wondering whether this initiative will herald positive results in a new financial age. Jonathan Burston highlights the potential that Open Banking has, and leaves a few tips for those who want to stay ahead.
By Mark Burton
GDPR is about to turn the programmtic world on its head. Are you ready for it? Our expert Head of Product Activation, Mark Burton, has laid out four major strategies that will see you through to success...
By Florence Robson
2017 is drawing to a close – the year that brought us autonomous cars, the iPhone X, the rise of Amazon Alexa and Echo, YouTube scandals, data hacks and a tidal wave of bitcoin-based hysteria. What will 2018 have in store for the marketing and tech worlds? We tapped Starcount’s best and brightest minds for their predictions…
By Xan Atkins
As the market for electric cars continues to expand at an exponential rate, it's easy to assume that this growth is driven by customers whose primary motivations revolve around the environmentally-friendly capabilities of electric cars. But, you'd be wrong, as a recent Starcount study has discovered....
By Xan Atkins
As 2017 swings once more into Black Friday and our eyes pop at the thousands of tempting discount opportunities, we're asking whether brands are actually losing out through their rapacious discounting policy? If so, should that signal the end for Black Friday or can data save the day?
Written by: Xan Atkins; Data by: Hannah Poskett
It's been a rollercoaster ride for travel brands in the last few years, as an unpredictable industry has resulted in the rise and demise of different members of this volatile market. So, what's been happening, who's come out on top and where to next?
As always, our data scientists have the answers. Time for take-off!
Words: Xan Atkins; Data: Hannah Poskett
As the music festival season comes to a close, it's been a successful summer for both fans and artists alike with some memorable performances. But what about the brands? Are they profiting from their partnerships or being overshadowed by the music?
Starcount's data gurus had all the answers...
Author: Xan Atkins
On Tuesday 3rd October, Starcount showcased the multitude of insights gathered whilst conducting a study into how we are interacting with our screens in this modern age. There to listen were major brands and experts from across the entertainment industry, poised to discuss the findings...
Starcount's data gurus conducted a study into how we are interacting with our screens in this modern age, as well as examining what the future of the entertainment industry looks like. The results segmented consumers into five mindsets and showed some surprising trends and names that are behind the constant evolution of the industry.
Click here to read the full press release.