Survival of the fastest: how agile consultancies can help retailers survive the disruption

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Survival of the fastest: how agile consultancies can help retailers survive the disruption

With a challenged environment on the high street retailers need to be able to react quickly to signals to retain market share. Starcount client director Andrew Blackmore looks at why the traditional lengthy consultancy process may no longer be the right solution and presents the key benefits specialist data-focused consultancies can offer. Survival of the fastest.

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Look Good, Feel Good: 6 innovative mindsets for today’s beauty, well-being and fashion brands

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Look Good, Feel Good: 6 innovative mindsets for today’s beauty, well-being and fashion brands

Zara's innovative use of AR technology is another sign that tech is revolutionising the way retailers interact with customers. But, modern technology is of no use without a true understanding of the modern consumer. Starcount has analysed the UK fashion, beauty and well-being industries to reveal the 6 key customer mindsets every retailer needs to know.

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The death of demographics

The death of demographics

By Mark Burton - Head of Product Activation at Starcount

From avocado-eating millennials to affluent older women, the marketing world is obsessed with antiquated demographic segmentation. Starcount's Head of Product Activation, Mark Burton, explains why demographics are dead and what marketers should focus on instead...

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