The death of demographics

The death of demographics

By Mark Burton - Head of Product Activation at Starcount

From avocado-eating millennials to affluent older women, the marketing world is obsessed with antiquated demographic segmentation. Starcount's Head of Product Activation, Mark Burton, explains why demographics are dead and what marketers should focus on instead...

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Change Mindsets and Win with Open Banking

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Change Mindsets and Win with Open Banking

By Jonathan Burston - Client Director at Starcount

As the Open Banking era is ushered in, many are wondering whether this initiative will herald positive results in a new financial age. Jonathan Burston highlights the potential that Open Banking has, and leaves a few tips for those who want to stay ahead.

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The Many Faces of Entertainment Press Release

The Many Faces of Entertainment Press Release

Starcount's data gurus conducted a study into how we are interacting with our screens in this modern age, as well as examining what the future of the entertainment industry looks like. The results segmented consumers into five mindsets and showed some surprising trends and names that are behind the constant evolution of the industry.

Click here to read the full press release.