Serving aces or dropping shots: What social data tells us about Wimbledon’s sponsors

Serving aces or dropping shots: What social data tells us about Wimbledon’s sponsors

Words: Xan Atkins

Data: Hannah Poskett

Forget the tennis – we want to know what’s happening in the digital world for Wimbledon’s sponsors. And thanks to Starcount’s data technology, we’re getting the Hawk-Eye view.

Starcount will be hosting 'The Many Faces of Entertainment' on 3rd October 2017, which will showcase how we are using the latest in digital and social data to understand how millions of consumers think. To register your interest, email jade.wood@starcount.com.

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Creating multi-ribbon-chord diagrams in D3

Creating multi-ribbon-chord diagrams in D3

Author: Paul Jensen

At Starcount, we've recently worked on finding a way to visualise overlapping customer segments, and created a fork of D3's chord diagram where the ribbons can span more than 2 chords. This is how we did it...

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When Tiffany met Lady Gaga: A perfect fit?

When Tiffany met Lady Gaga: A perfect fit?

Author: Florence Robson

Tiffany & Co.'s unorthodox choice to appoint Lady Gaga as the face of their new campaign raised eyebrows in luxury circles. Using Starcount's social intelligence, we've analysed the match between brand and influencer, and uncovered what each stands to gain from the other.

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How Londoners view the automotive market

How Londoners view the automotive market

Author: Florence Robson

In a city of plentiful public transport, steep congestion charges and limited parking, what motivates Londoners to buy a car? We looked at Starcount's latest study to find out.

These insights and more are drawn from Starcount's new report into Londoners' luxuries, the results of which were showcased at an exclusive event in London on 14th June 2017.

For more information, please sign up to our newsletter and/or contact Jade Wood: jade.wood@starcount.com.

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Londoners' love of department stores shines through in new study

Londoners' love of department stores shines through in new study

Author: Starcount

Did you know that Harvey Nichols is Londoners' favourite brand, while the National Theatre is the city's top entertainment venue and Caitlin Moran has the most influence over the British capital? 

These insights and more are drawn from Starcount's new report into Londoners' luxuries, the results of which were showcased at an exclusive event in London on 14th June 2017.

For more information, please sign up to our newsletter and/or contact Jade Wood: jade.wood@starcount.com.

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Battle of the glossies: what do we know about fashion's new editors?

Battle of the glossies: what do we know about fashion's new editors?

Authors: Florence Robson, Hannah Poskett

As Edward Enninful steps up at British Vogue and Anne-Marie Curtis takes over from Lorraine Candy at Elle UK, we look at Starcount's social insight to predict how the new hires will affect the future of glossies...

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Starcount will be holding an exclusive breakfast briefing on 14th June, showcasing our insight into how Londoners spend their money. To register your interest, please email jade.wood@starcount.com.

Come and work with us!

Come and work with us!

We're hiring! Are you the perfect fit for Starcount? Check out our current roles and send your CV and cover letter to careers@starcount.com,

What car brands gain by going electric

What car brands gain by going electric

Authors: Florence Robson, Hannah Poskett

As more and more manufacturers launch electric models, we’ve dived into Starcount’s insight to understand who is poised for success in the electric space, and which consumers they should target to maximise sales.

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Tesla gamble with customers' trust by sharing personal data

Tesla gamble with customers' trust by sharing personal data

Author: Clive Humby, Florence Robson

Amidst claims that Tesla have been sharing customers' driving data without permission, Clive Humby shares his thoughts on the future of personal data and the line between cool and creepy.

Get in touch to hear more about our pioneering insights and email jade.wood@starcount.com to request a copy of our automotive whitepaper.

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Consumer mindsets are driving the automotive market

Consumer mindsets are driving the automotive market

Author: Starcount

Did you know that the majority of electric car lovers are driven by a love of technology over their carbon footprint? Or that politics is the second most important passion to UK car buyers?

These insights – including the stats behind the headline above – are drawn from our new study into the automotive industry, delving into the passions, motivations and mindsets that lead consumers to purchase a car.

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Why is the athleisure industry in such good health?

Why is the athleisure industry in such good health?

Author: Florence Robson, Hannah Poskett

The athleisure industry is booming - sales have grown by 40% since 2010 and are estimated to grow by a further 30% by 2020. We dig into consumers' motivations to understand what's causing this unprecedented growth and how brands can take advantage of it.

Get in touch to hear more about our pioneering insights or email jade.wood@starcount.com to register your interest in attending our exclusive Fashion Industry briefing.

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How influencers are changing the fashion industry for the better

How influencers are changing the fashion industry for the better

Author: Nicole Smith

The magazine industry is finally starting to embrace influencer marketing - but do they know the difference between the Movers and the Shakers? We took our insight to Magnetic Media's Fashion Breakfast to find out.

Get in touch to hear more about our pioneering insights or email jade.wood@starcount.com to register your interest in attending our exclusive Fashion Industry briefing.

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Customer Centricity and the Future of Banking

Customer Centricity and the Future of Banking

Author: Dr Clive Humby

'The banking industry is facing its biggest shakeup in two hundred years. A myriad of factors such as an increase in regulatory scrutiny, the deregulation around traditional structures, the explosion of FinTech companies, and market volatility caused by major socio-economic and political events such as Brexit are causing significant disruption across the financial landscape...'

Click here to read an exclusive extract.

Can Amazon steal Net-a-Porter's crown as luxury fashion's major e-retailer?

Can Amazon steal Net-a-Porter's crown as luxury fashion's major e-retailer?

Author: Florence Robson

After a bookish beginning and a remarkable journey to conquer e-retail across everything from furniture to food, Amazon is now turning its attention to the world of luxury fashion - but the company faces some significant hurdles on the road to success...

Get in touch to hear more about our pioneering insights or email jade.wood@starcount.com to register your interest in attending our exclusive Fashion Industry briefing.

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What does 2017 hold for the automotive industry?

What does 2017 hold for the automotive industry?

Author: Starcount

While the months and years ahead are rich with excitement and new opportunities, 2017 also brings with it a great deal of uncertainty. With so much change hurtling over the horizon, how are automotive brands supposed to survive, let alone thrive? Starcount & Haymarket have come together to understand the automotive industry from the view of the consumer.

Get in touch to hear more about our insight or to express interest in attending one of our events.

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Marketing and the Movies

Marketing and the Movies

Author: Florence Robson

From Burberry's biopic to M&S's Mrs Claus, have you noticed a pattern in this year's batch of Christmas ads? Starcount put 2016's most cinematic festive campaigns to the test to see which brands catered to their customers and which were destined to flop...

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