Why is the athleisure industry in such good health?

Why is the athleisure industry in such good health?

Author: Florence Robson, Hannah Poskett

The athleisure industry is booming - sales have grown by 40% since 2010 and are estimated to grow by a further 30% by 2020. We dig into consumers' motivations to understand what's causing this unprecedented growth and how brands can take advantage of it.

Get in touch to hear more about our pioneering insights or email jade.wood@starcount.com to register your interest in attending our exclusive Fashion Industry briefing.

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How influencers are changing the fashion industry for the better

How influencers are changing the fashion industry for the better

Author: Nicole Smith

The magazine industry is finally starting to embrace influencer marketing - but do they know the difference between the Movers and the Shakers? We took our insight to Magnetic Media's Fashion Breakfast to find out.

Get in touch to hear more about our pioneering insights or email jade.wood@starcount.com to register your interest in attending our exclusive Fashion Industry briefing.

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Customer Centricity and the Future of Banking

Customer Centricity and the Future of Banking

Author: Dr Clive Humby

'The banking industry is facing its biggest shakeup in two hundred years. A myriad of factors such as an increase in regulatory scrutiny, the deregulation around traditional structures, the explosion of FinTech companies, and market volatility caused by major socio-economic and political events such as Brexit are causing significant disruption across the financial landscape...'

Click here to read an exclusive extract.

Can Amazon steal Net-a-Porter's crown as luxury fashion's major e-retailer?

Can Amazon steal Net-a-Porter's crown as luxury fashion's major e-retailer?

Author: Florence Robson

After a bookish beginning and a remarkable journey to conquer e-retail across everything from furniture to food, Amazon is now turning its attention to the world of luxury fashion - but the company faces some significant hurdles on the road to success...

Get in touch to hear more about our pioneering insights or email jade.wood@starcount.com to register your interest in attending our exclusive Fashion Industry briefing.

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What does 2017 hold for the automotive industry?

What does 2017 hold for the automotive industry?

Author: Starcount

While the months and years ahead are rich with excitement and new opportunities, 2017 also brings with it a great deal of uncertainty. With so much change hurtling over the horizon, how are automotive brands supposed to survive, let alone thrive? Starcount & Haymarket have come together to understand the automotive industry from the view of the consumer.

Get in touch to hear more about our insight or to express interest in attending one of our events.

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Marketing and the Movies

Marketing and the Movies

Author: Florence Robson

From Burberry's biopic to M&S's Mrs Claus, have you noticed a pattern in this year's batch of Christmas ads? Starcount put 2016's most cinematic festive campaigns to the test to see which brands catered to their customers and which were destined to flop...

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Media bias in the 2016 US Presidential Election

Media bias in the 2016 US Presidential Election

Author: Starcount

It has been one of the most fraught political events in living history, but the 2016 US Presidential Election is finally drawing to a close. With voters poised to choose between Donald Trump and Hillary Clinton, Starcount used social insight to explore whether the media has favoured a particular candidate over the previous 7 months...

Check out our infographic

Did CoverGirl make the right choice for their cover boy?

Did CoverGirl make the right choice for their cover boy?

Author: Hannah Poskett

Last week however, American beauty brand, CoverGirl, made the news after revealing their surprising choice to be the latest face of the brand. For the first time in its 55-year history, a male star was chosen to represent the beauty brand - social media sensation James Charles.

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Vogue is wrong: Social media stars are the key to fashion's future

Vogue is wrong: Social media stars are the key to fashion's future

Author: Florence Robson

You’ll recognise them by their outrageous outfits, iPhones and crowd of eager fans. Once the stomping ground of fashion editors and a few well-connected celebrities, fashion week has officially been taken over by bloggers. With a legion of online followers to rival those of the most respected fashion publications and the ability to generate unprecedented interest in new products with a single Instagram post, bloggers have become a powerful marketing tool for brands. In the battle to engage millennials, bloggers are an indisputable part of the territory.

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Edwina Dunn is one of Investec's Restless Spirits

Edwina Dunn is one of Investec's Restless Spirits

Author: Starcount

Starcount CEO Edwina Dunn has been announced as one of the faces of Investec's Restless Spirit campaign.

Dunn was chosen for her 'tenacity, drive and vision' - the qualities that have led to her becoming a pioneer in the world of data science.

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Why there's more to McLaren fans than motorsport

Why there's more to McLaren fans than motorsport

Author: Starcount

For any car brand looking to connect with the online automotive audience, it’s imperative that they fully understand the groups that comprise that audience. Those groups - or segments - are formed from the common passions, interests, likes, and motivations that different people share.

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Targeting teens will help New Look overcome post-Brexit sales dip

Targeting teens will help New Look overcome post-Brexit sales dip

Author: Florence Robson

High street fashion brand New Look have had a tough first quarter, with a 7% drop in UK like-for-like sales, leading to a 4.2% decline in overall revenues. Chief executive Anders Kristiansen has pinned this drop on “unfavourable market conditions”, hinting at the build-up to and aftermath of the EU referendum, which led to a decline in consumer footfall and a slowdown that affected much of the high street.

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Why Next are wrong to blame restaurants for their declining sales

Why Next are wrong to blame restaurants for their declining sales

Author: Florence Robson

For the second quarter of 2016, fashion retailer Next posted a 3.3% fall in sales across its stores. Next have blamed this decline on shoppers, who - they claim - have been spending money on eating out and ‘experiences’, at the expense of fashion. However, the data tells a different, more complex, story.

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Why MAC is Estée Lauder's best hope of attracting millennials

Why MAC is Estée Lauder's best hope of attracting millennials

Author: Florence Robson

Estée Lauder have made no secret of their desire to capture the hearts and wallets of millennials. The first half of 2016 has seen the beauty giant push to acquire younger customers; in March they launched the Estée Edit, a cosmetics collection available in Sephora stores (also owned by Estée Lauder) and online.

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