Posh or nosh? How do fans of food delivery companies differ?

Posh or nosh? How do fans of food delivery companies differ?

Words: Xan Atkins; Data: Darius Ansari

With major changes in the lifestyles of younger generations, a new style of take away delivery company has emerged, taking a major cut of the pie away from the traditional competitors. But how do the customers of each brand differ? To find out, we turned to Starcount's data gurus...

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Love is in the numbers: Social data's take on Love Island

Love is in the numbers: Social data's take on Love Island

Words: Xan Atkins; Design: Lubna Ibrahim; Data: Sarah Blom

It’s been the pop culture moment of the summer and ITV's hit show, Love Island, has taken the UK by storm. So, what does this all mean, social media wise, for the stars of the show, the gaggles of fans and most importantly, the brands associated with it?

To find out, we turned to Starcount’s data gurus to find out what was really going on behind the Love Island explosion.

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Taking a holistic view of the fashion, beauty and wellness industry

Taking a holistic view of the fashion, beauty and wellness industry

Fashion, beauty, healthy and fitness are no longer separate industries - at least, not where it counts. Consumers are taking a holistic approach to looking and feeling good, and it's affecting trends, competition and profit margins. Starcount have studied the passions and mindsets of 4.8 million UK consumers who spend money on their personal aesthetic and wellbeing, in order to understand the mindsets that lead to purchase. 

We will reveal the results of this pioneering study at a 'Look Good Feel Good' event on the 13th September,  To register your interest, please email jade.wood@starcount.com.

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Serving aces or dropping shots: What social data tells us about Wimbledon’s sponsors

Serving aces or dropping shots: What social data tells us about Wimbledon’s sponsors

Words: Xan Atkins

Data: Hannah Poskett

Forget the tennis – we want to know what’s happening in the digital world for Wimbledon’s sponsors. And thanks to Starcount’s data technology, we’re getting the Hawk-Eye view.

Starcount will be hosting 'The Many Faces of Entertainment' on 3rd October 2017, which will showcase how we are using the latest in digital and social data to understand how millions of consumers think. To register your interest, email jade.wood@starcount.com.

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Creating multi-ribbon-chord diagrams in D3

Creating multi-ribbon-chord diagrams in D3

Author: Paul Jensen

At Starcount, we've recently worked on finding a way to visualise overlapping customer segments, and created a fork of D3's chord diagram where the ribbons can span more than 2 chords. This is how we did it...

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When Tiffany met Lady Gaga: A perfect fit?

When Tiffany met Lady Gaga: A perfect fit?

Author: Florence Robson

Tiffany & Co.'s unorthodox choice to appoint Lady Gaga as the face of their new campaign raised eyebrows in luxury circles. Using Starcount's social intelligence, we've analysed the match between brand and influencer, and uncovered what each stands to gain from the other.

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How Londoners view the automotive market

How Londoners view the automotive market

Author: Florence Robson

In a city of plentiful public transport, steep congestion charges and limited parking, what motivates Londoners to buy a car? We looked at Starcount's latest study to find out.

These insights and more are drawn from Starcount's new report into Londoners' luxuries, the results of which were showcased at an exclusive event in London on 14th June 2017.

For more information, please sign up to our newsletter and/or contact Jade Wood: jade.wood@starcount.com.

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Londoners' love of department stores shines through in new study

Londoners' love of department stores shines through in new study

Author: Starcount

Did you know that Harvey Nichols is Londoners' favourite brand, while the National Theatre is the city's top entertainment venue and Caitlin Moran has the most influence over the British capital? 

These insights and more are drawn from Starcount's new report into Londoners' luxuries, the results of which were showcased at an exclusive event in London on 14th June 2017.

For more information, please sign up to our newsletter and/or contact Jade Wood: jade.wood@starcount.com.

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Battle of the glossies: what do we know about fashion's new editors?

Battle of the glossies: what do we know about fashion's new editors?

Authors: Florence Robson, Hannah Poskett

As Edward Enninful steps up at British Vogue and Anne-Marie Curtis takes over from Lorraine Candy at Elle UK, we look at Starcount's social insight to predict how the new hires will affect the future of glossies...

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Starcount will be holding an exclusive breakfast briefing on 14th June, showcasing our insight into how Londoners spend their money. To register your interest, please email jade.wood@starcount.com.

Come and work with us!

Come and work with us!

We're hiring! Are you the perfect fit for Starcount? Check out our current roles and send your CV and cover letter to careers@starcount.com,

What car brands gain by going electric

What car brands gain by going electric

Authors: Florence Robson, Hannah Poskett

As more and more manufacturers launch electric models, we’ve dived into Starcount’s insight to understand who is poised for success in the electric space, and which consumers they should target to maximise sales.

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Tesla gamble with customers' trust by sharing personal data

Tesla gamble with customers' trust by sharing personal data

Author: Clive Humby, Florence Robson

Amidst claims that Tesla have been sharing customers' driving data without permission, Clive Humby shares his thoughts on the future of personal data and the line between cool and creepy.

Get in touch to hear more about our pioneering insights and email jade.wood@starcount.com to request a copy of our automotive whitepaper.

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Consumer mindsets are driving the automotive market

Consumer mindsets are driving the automotive market

Author: Starcount

Did you know that the majority of electric car lovers are driven by a love of technology over their carbon footprint? Or that politics is the second most important passion to UK car buyers?

These insights – including the stats behind the headline above – are drawn from our new study into the automotive industry, delving into the passions, motivations and mindsets that lead consumers to purchase a car.

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Why is the athleisure industry in such good health?

Why is the athleisure industry in such good health?

Author: Florence Robson, Hannah Poskett

The athleisure industry is booming - sales have grown by 40% since 2010 and are estimated to grow by a further 30% by 2020. We dig into consumers' motivations to understand what's causing this unprecedented growth and how brands can take advantage of it.

Get in touch to hear more about our pioneering insights or email jade.wood@starcount.com to register your interest in attending our exclusive Fashion Industry briefing.

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