Star Wars bridges the gender gap like no other franchise


Author: Clive Humby - Chief Data Scientist at Starcount

Star Wars: The Force Awakens is already a phenomenon.

Tickets for the US opening sold out online and crashed several ticketing websites on the first day of pre-sales. The final trailer broke the record for the most views in 24 hours. The film is expected to become one of the highest grossing of all time. For marketers seeking to leverage the franchise on behalf of their brands, the question is who are these dedicated fans...

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