The better the question, the better the answer

Author:  Mick Yates - Director of Strategy and Partnerships at Starcount

The way in which customers interact with products and services is changing.

Businesses can no longer simply “push” their products onto customers. Now the individual has the information and the autonomy to discriminate against the marketing strategies directed towards them. Customer “pull” products and services towards them – to suit their exact needs, preference and timings. In essence, customers increasingly expect personalisation in return for their personal data. They don’t want mass branding and marketing....

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