Understanding customers - from social class to social media

Author:  Clive Humby - Chief Data Scientist at Starcount

The Alan Turing Institute’s research activity finally began this autumn. With it has come a renewed conversation about the role of Big Data in Britain.

Indeed, data is the new oil. This vast, untapped reservoir represents limitless potential value. Yet, in its crude state it poses real challenges for business. Companies have an excess of data but a shortage of insight. Next generation insight needs to refine this crude data to achieve the ultimate goal: understanding customers...

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