Which charities are headed for victory at the London Marathon 2016?

Author: Starcount

The National Trust, Help For Heroes and Cancer Research UK are the three most popular charities amongst the UK running community, according to data insight company Starcount.

With the London Marathon coming up this weekend, Starcount analysed Twitter data to discover which charities are most followed by the UK’s running community, and therefore likely to raise the most substantial sums over the fundraising weekend as dedicated sponsors flock to their chosen cause.

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