Did you know that the majority of electric car lovers are driven by a love of technology over their carbon footprint? Or that politics is the second most important passion to UK car buyers?
These insights – including the stats behind the headline above – are drawn from our new study into the automotive industry, delving into the passions, motivations and mindsets that lead consumers to purchase a car.
We showcased our findings at an exclusive automotive breakfast briefing on Monday morning to a room packed with manufacturers, agencies, influencers and press. After a presentation from our Chief Data Scientist, Clive Humby, attendees had the chance to question a panel of experts including automotive consultant Patrick Hoy and Motoring Presenter Nicki Shields. Representatives from brands and agencies including McLaren and BBH quizzed our panel on everything from dealerships to black box technology, as Edwina Dunn led a lively discussion on the future of the automotive industry.
Interested in getting into the nitty gritty of the study? Get in touch to request a digital copy of our automotive whitepaper and feel free to contact us with any questions you may have using the details below.
Not a petrolhead?
We will be conducting similar reports throughout 2017, exploring consumer behaviour across a range of industries, including retail, banking and gaming.
Next up is our retail briefing, scheduled for mid-May. For more information on this or any upcoming Starcount events, please do get in touch with Jade Wood at firstname.lastname@example.org.