How H&M will maintain their appeal to high-end consumers with their Kenzo collaboration

How H&M will maintain their appeal to high-end consumers with their Kenzo collaboration

Author: Florence Robson

The fashion industry is dominated by a consumer group who lack the budget to satisfy their passion for designer products. So far, H&M is the only high street brand to really gain traction with this group, by collaborating with high-end designers. Their latest collaboration, with clothing brand Kenzo, will help them to sustain this popularity by tapping into the brand’s high-end appeal.

Read Full Article

MINI's focus on the future helps attract a strong tech following

MINI's focus on the future helps attract a strong tech following

Author: Starcount

Within the automotive industry, there’s a very small, yet fast growing online audienc with a real love for technology. Over time, this consumer group - or segment - will become increasingly important to the industry. Brands, such as MINI, that already appeal to these consumers will be perfectly placed to reap the benefits from this growing consumer trend.

Read Full Article

The data privacy paradox

The data privacy paradox

Author: Mick Yates, Director of Partner Strategy at Starcount

In the wake of the Panama Papers scandal, it seems that everywhere you look there is some kind of story about data privacy. Whether it's big-time leaks or personal data scares, the security of our personal data is constantly in question.

Read Full Article

Which charities are headed for victory at the London Marathon 2016?

Which charities are headed for victory at the London Marathon 2016?

Author: Starcount

The National Trust, Help For Heroes and Cancer Research UK are the three most popular charities amongst the UK running community, according to data insight company Starcount.

With the London Marathon coming up this weekend, Starcount analysed Twitter data to discover which charities are most followed by the UK’s running community, and therefore likely to raise the most substantial sums over the fundraising weekend as dedicated sponsors flock to their chosen cause.

Read Full Article

Bond fans would choose Idris Elba and Emma Watson to star in the next film

Bond fans would choose Idris Elba and Emma Watson to star in the next film

Author: Starcount

Starcount, the predictive insight company, has analysed the preferences of James Bond ‘super fans’ in order to determine how they would cast the next Bond film. 

Using a sample of 55.5k James Bond ‘super fans’ on social media (those that engage with Bond­related content), representing 381.6K of the UK population, Starcount studied their connections to see what and who mattered to them the most.

Read Full Article

What your mother's choice of airline says about her

Comment

What your mother's choice of airline says about her

Author: Emma Duckworth - Data Scientist at Starcount

Starcount have identified 351.5K new or expecting mothers on Social Media.  Holidays & Travel is one of the most important passions for new mums. 16.2% of new mothers follow 5 or more travel related profiles on social media. Some of the main profiles followed in this category are airlines, and the different airlines followed show very different profiles of mothers. 

Read Full Article

Comment

The launch of Twitter

Comment

The launch of Twitter

Author:  Edwina Dunn - CEO of Starcount

The rise of the social media platform has allowed market researchers to tap into a new source of behaviour data explains Edwina Dunn in her look at changes in the 2000s.

Accurately gathering information about consumers’ needs and preferences no longer has to mean asking a question; it might include ‘looking over a shoulder’ online. 

In less than a decade, 320m people worldwide have signed up to Twitter...

Read Full Article

Comment

Understanding customers in 2016

Comment

Understanding customers in 2016

Author: Clive Humby - Chief Data Scientist at Starcount

Customer insight is changing direction. As we prepare to welcome in a new year, the digital marketing industry can expect innovative new ways to achieve what they are eternally striving for: truly understanding their audience.

In 2015, 74 per cent of brands told the World Federation of Advertisers that they were unprepared to take advantage of the 'big data opportunity'. 2016 will be the year that the marketing industry finally starts harnessing the vast reservoirs of data generated each second, and exploiting them to really learn about their individual customers...

Read Full Article

Comment

Star Wars bridges the gender gap like no other franchise

Comment

Star Wars bridges the gender gap like no other franchise

Author: Clive Humby - Chief Data Scientist at Starcount

Star Wars: The Force Awakens is already a phenomenon.

Tickets for the US opening sold out online and crashed several ticketing websites on the first day of pre-sales. The final trailer broke the record for the most views in 24 hours. The film is expected to become one of the highest grossing of all time. For marketers seeking to leverage the franchise on behalf of their brands, the question is who are these dedicated fans...

Read Full Article

Comment

Understanding customers - from social class to social media


Comment

Understanding customers - from social class to social media


Author:  Clive Humby - Chief Data Scientist at Starcount

The Alan Turing Institute’s research activity finally began this autumn. With it has come a renewed conversation about the role of Big Data in Britain.

Indeed, data is the new oil. This vast, untapped reservoir represents limitless potential value. Yet, in its crude state it poses real challenges for business. Companies have an excess of data but a shortage of insight. Next generation insight needs to refine this crude data to achieve the ultimate goal: understanding customers...

Read Full Article

Comment

The better the question, the better the answer

Comment

The better the question, the better the answer

Author:  Mick Yates - Director of Strategy and Partnerships at Starcount

The way in which customers interact with products and services is changing.

Businesses can no longer simply “push” their products onto customers. Now the individual has the information and the autonomy to discriminate against the marketing strategies directed towards them. Customer “pull” products and services towards them – to suit their exact needs, preference and timings. In essence, customers increasingly expect personalisation in return for their personal data. They don’t want mass branding and marketing....

Read Full Article

Comment