Customer centricity and the future of banking

Starcount has delved into the future of the banking industry, looking at the potential impact of different forms of disruption, such as Open Banking. This whitepaper sets out how banks should respond to customers’ changing expectations and prioritise their needs, building engagement and loyalty with a customer-centric approach.

The banking industry is facing its biggest shake-up in two hundred years.

A myriad of factors such as an increase in regulatory scrutiny, the deregulation around traditional structures, the explosion of FinTech companies, and market volatility caused by major socio-economic and political events such as Brexit, are causing significant disruption across the financial landscape. A perfect storm is brewing and, while it may be daunting, it’s also an unprecedented opportunity for change and growth within the sector.

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